Clinically proven gentle formula specially designed for baby's delicate skin Rich in moisturizing ingredients Gently cleanses baby's delicate skin without drying Leaves baby's skin feeling soft Paraben and alcohol free Hypoallergenic and pH balanced Pediatrician and dermatologist tested How to use: Wet skin with lukewarm water Rub soap between hands to create lather Gently distribute lather over body Rinse body with clean water